10 Reasons Why People Don’t Buy From You

1. You don’t make people feel safe when they order.

Remind people that they are ordering through a secure server. Tell them you won’t sell their e-mail address and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees included in your ad.

3. You don’t remind people to come back and visit.

People usually don’t purchase the first time they visit.

The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine. Make sure you include further benefits in each ezine article to keep their focus on why the need the product.

4. You don’t let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called “About Us” on your web site. Include your business history, profile of employees, contact information etc.

5. You don’t give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don’t make your web site look professional.

You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site. The links should all work, and there should never be slow or broken graphics. Make sure you test your site in several browsers and if possible multiple computers.

7. You don’t let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling. Try using a squeeze page, put a copy up for your freebie, then after you get their information, take them to a sales page, and at the bottom of the page offer a link to the freebie, or send the freebie to their email address (a great way to verify addresses).

8. You don’t attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don’t give people any urgency to buy now.

Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends. Then make sure when the date is done take the site down or change the copy, remember that if you offer a sale for the next 15 days, or some period of time to remove the site, change the offering, do something or your sale loses credibility.

10 Ways To Ignite Your Profits

1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business. Be consistent with this, who wouldn’t recognize the golden arches, the nike swish, the windows logo? Make your brand stand out in your niche and you will be a sought after authority.

2. Multiply your marketing all over the internet by creating free bonuses for other business’ products.

You just include your ad somewhere on the bonus. Make sure your brand is on the ad, get the word out.

3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads. Or write your own ebook, and sell advertising to other products your clients are interested in, plus you can keep your ebook up to date on the web.

4. Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.

5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.

6. Use your product’s features to support all of your benefits. Just because benefits are more important, don’t forget to list the features.

7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society. This is absolutely critical to show yourself/business as a premiere offer or the best quality available. There is a huge market out there for premium products and services, when you shop for a barbeque grill do you buy the cheapest one or do you buy the best one you can afford. Always try to be a premium product.

8. Train yourself and your employees to be polite to all your customers, even if they’re shouting Solve their problem quickly and it may even turn into a sale.

9. Give your visitors a good impression when they first visit your web site. Don’t make the first thing they see at the top of your home page is a banner ad, a broken link, a big red X, anything that isn’t working. Make sure your site is clean, professional, and quick.

10. Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility.