1. Motivate people to buy your product. Tell them a lot of positive things like “You can now reach your goals and change your life if you buy our product”. Always sell your products and services on benefits and your site should always talk to people as if they have already purchased the product and how it will benefit them.
2. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.
3. Join Forums, and be active in conversations around your niche. These may be business forums, cooking forums, fishing forums, today, almost every niche has several forums, on yahoo, MSN, Google, Ryze and a host of other forums.
4. Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other discussion participants to evaluate them. Then test them, test different offers, bonuses, headlines, text.
5. Get your products or services evaluated for free.
You can give your product for free in exchange for evaluations and even testimonials.
6. Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible, while you are staying in touch through your newsletter, besides always offering fresh relevant advice and information to your customers offer them free bonuses and discounts regularly. Keep your customers happy.
7. Clone your advertisements all over the internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside it. Make your bonuses viral, always include your website, name, option to sign up for your newsletter, and maybe bonus discounts or other relevant gifts.
8. Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate stats, review the stats, listen to them, and pay as much attention to the affiliates problems as your own, remember this is your sales force.
9. Persuade e-zine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales.
10. Make your products sell quickly by adding a ton of bonuses. You could get the free bonuses for little or no cost buy joint venturing with other businesses. Always explain the value of the bonuses, and they will help overcome any reservations your potential customers may have.
Autoresponders are wonderful! They can be used for
a variety of things, but there are several ways that
autoresponders should not be used. Using
autoresponders in improper ways will make things
a bit more difficult for other people, and it could
make things really bad for you!
Having one autoresponder respond to another
autoresponder creates chaos, and in some cases, it
can overload servers. This happens when you sign
up for something, using your autoresponder email
address. You sign up, and a message is sent to
someone else’s autoresponder, which responds to
your autoresponder, which responds to that
autoresponder – and this continues on and on until
it is manually stopped and straightened out.
Some people use their autoresponder address on
purpose when they sign up for discussion lists. In
effect, this causes an their autoresponder message
to be sent to the entire list, or to one person on the
list, each time a person sends a real message to
the discussion list. Needless to say, discussion list
members and owners frown on this practice, and the
autoresponder owner gets banned.
Avoid these problems and use your autoresponder in
ways that it was meant to be used. Do not use the
autoresponder irresponsibly! Not only will you create
problems for others, but you may find that you get
reported for spam!
How Important are Autoresponders to Internet
Marketing?
Internet Marketing and autoresponders essentially
go hand-in-hand. In today’s online business world,
you simply cannot succeed at Internet marketing
without the use of autoresponders. Autoresponders
are used to achieve many of the marketing tasks
that are essential to a successful online business.
Internet marketing can be very time consuming.
Whether you do affiliate marketing or market your
own products, an autoresponder is a big part of your
marketing arsenal. Autoresponders are used to keep
in contact with your past customers, and to develop
a relationship with potential customers.
An autoresponder can be used to deliver sales
messages to your opt-in customer list. It can be
used to deliver email courses, to send reminders,
and even to help you build an opt-in list if you don’t
already have one. There are many creative ways you
can use your autoresponder to make more sales and
to build customer relations.
Any successful marketer will tell you that there are
two tools that are vital to any type of online
marketing – an opt-in list and an autoresponder. In
fact, most marketers will agree that you could take
away all of their other marketing tools, but they
would fight to the death to keep the list and the
autoresponder!
If you’ve looked at the prices of autoresponders that
are available online, you may have decided to search
for and use a free autoresponder for your marketing
needs. Using free autoresponders is acceptable in
certain situations, and in the world of Internet
marketing, any autoresponder is better than not
using an autoresponder at all!
Your first option for a free autoresponder should be
the one that comes with your webhosting account –
if you have a webhosting account. These
autoresponders can easily be set up through the
control panel of your website, and they do not
contain advertisements from the autoresponder
company or webhosting service. If you do not have
a hosting account, or your hosting
account does not include autoresponders, there are
other options that you can pursue.
There are many free autoresponder services to
choose from. These services are free, because the
company makes their money by placing a small
advertisement in each message that your
autoresponder sends out. These advertisements
may appear at the top of your auto responses, or at
the bottom, depending on which company you use.
Many paid autoresponder services offer a free version
as well. These free versions may or may not include
advertisements in the outgoing messages. These
lighter versions of the paid autoresponders typically
do not include many of the powerful features of the
paid versions. But if you don’t need the more
advanced features, this is a great choice.
Most free autoresponders have a limit on the number
of subscribers you can have. Many people start out
with the limited free versions, and then upgrade to
the paid versions once their lists are large enough
to exceed those limits. Many marketers don’t feel
that the expense of the autoresponder is warranted
until the list that they are building is turning a profit.
From a business standpoint, this makes sense.
As the owner of a business, you are the only one
who can decide whether you need a paid
autoresponder service, or if a free one will do the job.
If your list is small, a free autoresponder should do
everything that you need it to do, but as your list
grows, you should definitely consider upgrading.
However, having the small advertisements that the
free services place in the outgoing
messages may present a problem if the ads
compete with what you are trying to sell. They may
even pose a problem if they do not directly compete
with your product or business. Again, this depends
on what you are trying to accomplish with your
autoresponder.
Have you received emails that were all broken up?
These emails have one or two words on one line,
then eight or ten words on the next line. In some
cases, one word begins on one line and ends on the
next. These emails are very hard to read, and they
appear to be very unprofessional. Is this what you
want your autoresponder email messages to look
like?
If not, you need to learn how to format your
messages. Start by reading the instructions for your
specific autoresponder. Each one operates a bit
differently in the way that it handles text. For
instance, some autoresponder messages will be
messed up if you do put a ‘hard line break’ at the
end of each line, while others will be messed up if
you don’t! Find out what the right option is for your
autoresponder!
Because each email client is different, you should
not allow any line in your message to exceed 65
characters. This will help prevent lines from breaking
up, and it is achieved by hitting the ‘enter’ key at
the end of each sixty-five character line. The best
way to be sure that your autoresponder messages
are delivered in the correct format is to send them
to yourself, before you send them to your list!
Ideally, when you perform customer service, it is
done on a one-on-one basis with each of your
customers. That works quite well in the offline world
– but on the Internet, that simply will not do. Your
customers are literally all over the world, and there is
no way that you can really deal with each one of
them personally. That is where an autoresponder
comes in.
Customer service with autoresponders is quite
simple. When an order is place, an autoresponder
can send out the receipt for the sale, the information
for accessing the product, and a ‘thank you’ email.
This happens whether you are logged in to your
computer or on vacation in an exotic location! But
customer service doesn’t always end right there, and
if you are away from your computer, you may be
letting your customers down!
For instance, an elderly gentleman sees your
product advertised and places an order. Everything
goes through just fine, and he receives the receipt,
the download information, and your ‘thank you’ email.
Your product is an ebook, compiled into a PDF file.
This particular gentleman doesn’t understand what
a PDF file is, and he has no idea what you mean by
‘right click to download.’ He needs additional
customer service for the product that he has
purchased, and there is nobody available to help
him – nobody but an autoresponder.
Set up an additional autoresponder that will send out
a list of frequently asked questions or problems that
deal with customer service or how to access the
product. Also set up a support autoresponder. If he
sends a message to support, he should get an
instant message back letting him know that his
message has been received, and how soon it will be
addressed. This will give him some measure of
comfort, and in most cases, he will wait that
specified period of time for assistance.
However, if he doesn’t know how to download the
product, and he sends a message to support, and
nothing happens, he will most likely become very
dissatisfied in a very short period of time. The
difference between a patient customer and an irate
customer is one simple autoresponder message
that can and should be set up in under five minutes.
Really think your ordering process through, and
consider the potential problems that may occur for
your customers. Get an autoresponder set up to
address those problems, and you will find that your
customers are more satisfied with your products,
and extremely satisfied with your customer service –
all because your autoresponders handle their
problems right away!
Autoresponders –
The More You Know, The More Effective They Are
If you have signed up with an autoresponder service,
you need to take the time to read the instructions to
learn how to use the service – before you load the
first word of your first message! Not knowing how to
use the service will lead to many mistakes, and
your customers and potential customers will most
likely see every mistake you make!
As soon as you have complete the sign up process,
load one email address into the autoresponders
mailing list – yours. If there is a manual or help file
for your autoresponder, read every word of it, and
really learn how to use all of the features of the
autoresponder.
Work with it, sending messages to your own address,
until you know your autoresponder service inside and
out! This may take a little time, but after a few hours
or so, you should know all that there is to know, and
you will be able to set your autoresponders up much
more effectively in the future. Taking the time to learn
now, will not only save time in the future, it may also
help you tweak and tune your autoresponder
messages and tracking in a way that increases your
responses!
As an Internet marketer, it is vitally important to
know how well your advertising campaigns are doing.
Advertising campaigns cost a lot of time and money,
and campaigns that are not doing well need to either
be changed or scraped. When using autoresponders
for purposes of Internet marketing, you will be able to
tell how well your autoresponder messages are doing
by using response tracking.
Autoresponder response tracking is usually easily
set up with the higher quality paid autoresponder
services. Using the tracking set up tool, you simply
enter the web site address that you want your
readers to visit, and the software generates a brand
new URL. This URL is used track the number of
clicks that you have from the autoresponder message
to the website that you are promoting.
When a person clicks on that special URL, the click
is captured, and they are automatically redirected to
the website that you intended them to arrive at. The
visitor does not know that they have been redirected
in most cases. You can monitor the results
through the control panel of your autoresponder
service account. The control panel will tell you how
many messages were delivered, and how many
clicks were received. Most quality autoresponders
will even include a feature that allows you to track
how many of the emails were opened. This is a
great marketing research tool for mass email marketing.
Not all autoresponder services offer tracking abilities
such as this. If tracking is important to you, you
need to make sure that this is one of the features of
the autoresponder service before you sign up. This
feature gives you the ability to know whether the
message you are sending out is effective, or if
changes need to be made. It also allows you to
see if the sales copy on your website is effective, in
a ‘round-about’ way. For instance, if you are getting
thousands of clicks from the autoresponder
message, but very few clicks from the sales page
to the order page, you know that the
autoresponder message is working, but the sales
copy is failing.
If you have never tracked your autoresponder
responses before, you should definitely consider it.
Again, this information allows you to find out what is
working, and what is not working. It will essentially
make your autoresponder marketing much more
effective and profitable. You will most likely be very
surprised at the results of the tracking!
Offering free things to your website visitors is one
marketing method that often results in a lot of sales.
Free courses that are delivered via email are very
popular, and people sign up for such courses on a
regular basis to learn more about a topic of interest
to them. These courses are best maintained and
delivered with the use of autoresponders.
An autoresponder can be set up to send out a
series of lessons for an email course. The lessons
can be set for distribution at specific intervals. You
determine how often the lessons for the course are
sent to the people who have signed up for it. Email
courses are very different from traditional courses,
web based courses, or any other type of course.
There is no student and instructor interaction. The
instructor writes the information out, puts each
lesson in an autoresponder series, sets the timing
for the lessons, and the rest is automated. You can
opt to have lessons delivered daily, every other day,
every three days, or any other time frame that you
think works best for your email students.
Email courses are commonly used to sell products
and services. For instance, if you sell widgets, you
might develop a course that teaches people how to
use widgets or how to care for their widget. Experts
agree that an email course can be written for
almost any product that you can imagine – if you
put enough thought into it.
Start by determining what your course will be about,
and how long it should be. If the course should be
delivered every other day for two weeks, you know
that you would need seven lessons. Write the
lessons, and load them in the autoresponder. Set
the interval for each lesson, which in this case would
be 1, 3, 5, 7, 9, 11, and 13.
This means that the first lesson would be delivered
one day after the person has requested the course,
and the second lesson would be delivered three days
after the person has requested the course, and so
on. The interval for each lesson is set for the
number of days after the person has signed up
Make sure that everything is spelled right, and that
your sentences are grammatically correct. You
want the lessons to look and sound as professional
as possible.
Next, simply advertise the email address that will
activate the autoresponder. Make sure that you run
a test first, sending each lesson to yourself. This will
allow you to see what your email students will see
when they sign up!
Give Potential Customers A Preview With
Autoresponders
Building customer interest and excitement is the first
step to successfully marketing many products.
Autoresponders play a vital role in building this
interest and excitement. For instance, if you were
developing an ebook, you may want to start telling
your website visitors and opt-in subscribers about it.
Start building interest; tell them what this product
will do for them, and how soon it will be available.
Do more than build interest by telling them about it.
Use an autoresponder to let them preview your
product! Even though you will be selling the product,
you can allow your potential customers to preview
the information. Have you ever seen previews for
movies that will be playing intheaters soon? It is the
same concept.
Load one chapter of the ebook into an autoresponder,
and put a form on your website where your visitors
can enter their name and email address to receive
the preview chapter free of charge. This gets their
name on your list of potential customer. Each
week, send a reminder email, letting them know how
close the release date is, and what they can expect
from your product – keep building interest and
excitement.
Finally, a couple of days before you are ready to
launch your product offer those that received the
preview the option to buy a pre-release copy. You
canopt to offer a discounted price, or leave the price
as it will be on launch day – the choice is yours.
Take a look at the list of people who signed up to
receive the preview. How many of them are still ‘
subscribed’ to that list? They’ve had the option to
stop receiving notices about your product, but they
chose to keep receiving the information you were
sending. These are highly targeted prospects for
your product. They have already shown you that
they have an interest in your product, and a large
number of those people are simply waiting on the
autoresponder broadcast message that will let
them know that it is time to pick up their copy of
your product!
Isn’t automation a wonderful thing? Using an
autoresponder, you are able to see how much of a
market there is for your product, and build a great
deal of interest in it before it is ever released. This
isthe key to making sales on launch day. Use
autoresponders to build the interest. Get your
prospects excited about what is about to come –
andon launch day, give them what they are waiting
for andwatch the sales pour in!
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