10 Order Pulling Ways To End Your Ad Copy

1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example. Make sure you make them feel as if they have already purchased the product.

2. You could end your ad copy by telling people what will happen if they don’t buy your product. Use a problem that they won’t be able to solve without it. This problem should be closely related to one of your main benefits, don’t make people draw a tangent between a problem and a benefit that you have not specifically discussed in you copy.

3. Keep your readers shaking their head yes, you could end your ad copy with a question they will always say yes too. They then will be used to saying yes when you ask them to order.

4. You could end your ad copy with a short summary of your whole ad. Repeat all the major benefits and features they will receive. Make sure you highlight the key benefits, and maybe even state them slightly different… Always present your product as a solution to some perceived problem.

5. You could end your ad copy with a deadline.

Tell them it’s a limited time offer and they need to order by a specific date. Then make sure when the date happens you either remove the ad, or change the bonuses, etc.

6. You could end your ad copy with a powerful guarantee. Give them a lifetime or triple your money back guarantee. Iron clad Guaranties are almost required to sell online because of all the scams and get rich quick hypes which have saturated the internet. Remember the people you are selling to have never met you, and may never meet you.

7. You could end your ad copy with a testimonial.

Use one or two of your customers’ testimonials that is believable and includes specific results. The more powerful the testimonial the better, add a picture if you have it, use their name/site if allowed, add video or audio for even more powerful results.

8. You could end your ad copy with a package of free bonuses.

When you give them a free bonus it increases the product’s perceived value in fact you may find people are paying for the bonuses as much as for the target product.

9. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order right now.

10. You could end your ad copy with a free sample or trial of your product. If your ad didn’t attract them to buy, maybe a free sample or trial would.